All concepts

Teamwork 217 values from 210 companies
Working with colleagues as one group rather than as individuals: collaborating, sharing credit and winning or losing together.

Customer focus 181 values from 176 companies
Putting the people the company serves — customers, users, patients, members — at the centre of decisions.

Ownership 184 values from 171 companies
Taking personal responsibility for outcomes: acting like an owner, being accountable and seeing work through to the end.

Integrity 180 values from 151 companies
Being honest and doing what is right, including being transparent and earning trust; about truthfulness in general, where candour is about saying hard things to colleagues.

Ambition 134 values from 122 companies
Aiming high before the work starts: thinking big, raising the bar and playing to win.

Curiosity 90 values from 86 companies
Wanting to learn: asking questions, experimenting and getting better through understanding.

Speed 88 values from 85 companies
Moving fast and treating time as a cost, preferring quick progress to slow certainty.

Care 85 values from 81 companies
Treating people with kindness and respect and looking after their wellbeing, colleagues and others alike.

Impact 83 values from 79 companies
Being judged by results: delivering outcomes that make a real difference rather than activity for its own sake.

Innovation 78 values from 75 companies
Creating something new: inventing, being creative and challenging how things have always been done.

Action 62 values from 61 companies
A bias for doing over deliberating: making things happen, executing and finding a way; about starting, where speed is about pace.

Inclusion 61 values from 58 companies
Welcoming difference and making everyone belong: diversity, equity and seeking out other perspectives.

Candour 53 values from 49 companies
Saying what you think to colleagues, directly and constructively: giving feedback, debating openly and disagreeing, then committing.

Simplicity 49 values from 49 companies
Making things simple and clear: reducing complexity, focusing on what matters and saying no to the rest.

Resilience 44 values from 43 companies
Keeping going when things are hard: grit, persistence and adapting to setbacks rather than giving up.

Excellence 36 values from 36 companies
Striving to be outstanding at what the company does, as a standard held across all its work.

Effort 37 values from 36 companies
Working hard and with intensity: dedication, determination and the energy put into the work.

Craft 35 values from 34 companies
Care in how the work is done: rigour, precision and attention to detail; about the making, where quality is about the result.

Bravery 32 values from 31 companies
Having the courage to take risks and act boldly despite fear or uncertainty.

Humility 31 values from 31 companies
Being modest about yourself and your achievements, and putting the work and others before your ego.

Fun 28 values from 28 companies
Enjoying the work: play, humour, celebration and not taking yourself too seriously.

Judgement 28 values from 28 companies
Making sound decisions: weighing trade-offs, thinking things through and being deliberate and pragmatic.

Long term 27 values from 27 companies
Deciding for the long run: patience, building things that last and preferring durable gains to quick wins.

Service 27 values from 26 companies
Helping and empowering others to succeed, as colleagues, customers or neighbours.

Efficiency 25 values from 25 companies
Making the most of limited resources: frugality, staying lean and prioritising ruthlessly.

Quality 23 values from 23 companies
Holding the output to a high standard, so that what the company delivers is good and works.

Growth 23 values from 23 companies
Personal and professional development, framed as a growth mindset: getting better over time by stretching yourself.

Problem-solving 22 values from 22 companies
Tackling hard problems and finding solutions, often with an emphasis on working smart.

Mission-driven 21 values from 21 companies
Being guided by the company's purpose: putting the mission first and doing work that means something.

Community 20 values from 20 companies
Building and serving a community beyond the company, such as its users or the places it operates; colleagues fall under teamwork.

Low ego 17 values from 17 companies
Keeping ego and politics out of work: no jerks, no drama and the team's success before personal status.

Expertise 16 values from 16 companies
Deep knowledge and skill in a field: mastery, technical excellence and being a trusted authority.

Flexibility 15 values from 15 companies
Flexible ways of working: remote and distributed teams, asynchronous work and balance between work and life.

Communication 16 values from 15 companies
Communicating clearly and openly: listening, seeking to understand and sharing context.

Iteration 16 values from 15 companies
Improving in small, repeated steps: shipping early, testing and getting a little better each time rather than waiting for perfect.

Positivity 14 values from 14 companies
Bringing optimism and good energy: assuming good intent and choosing a positive outlook.

Sustainability 13 values from 13 companies
Caring for the environment and the climate: sustainable operations, products and sourcing.

Autonomy 13 values from 13 companies
Freedom and agency to decide for yourself, thinking like a founder rather than waiting to be told; about freedom to act, where ownership is about being answerable for the result.

Data-driven 12 values from 12 companies
Deciding from evidence: using data, measurement and analysis, and going deep into the facts.

Safety 11 values from 11 companies
Keeping people and systems safe and secure, including the responsible development of technology.

Authenticity 11 values from 11 companies
Being genuine and yourself: substance over style and keeping it real.

Performance 10 values from 10 companies
Being measured against a high standard after the fact: high-performing teams and results judged by how well they turned out.

AI-native 10 values from 10 companies
Putting artificial intelligence at the centre of how the company works and builds.

Commitment 9 values from 9 companies
Dedication and passion for the work, and keeping the promises made.

Partnership 7 values from 7 companies
Working closely with people outside the company — clients, suppliers, professionals — as partners; colleagues fall under teamwork.

Empathy 7 values from 7 companies
Understanding how others think and feel, and using that understanding in how you work with them.

Reliability 5 values from 5 companies
Being dependable: doing what you say and working consistently, so others can rely on it.

Competence 2 values from 2 companies
Being professional and good at your job.

Uncoded 128 values from 94 companies