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Craft

Care in how the work is done: rigour, precision and attention to detail; about the making, where quality is about the result.

34 of the 465 companies that publish values (7%) have a value coded to craft: 35 statements in 28 different wordings. The commonest: Craftsmanship, Details matter, Hone Your Craft.

See craft in the explorer, filtered and side by side with other concepts.

Every wording, most used first

1. Craftsmanship 6 companies
   BitGo, Jobber, Labelbox, Perplexity, Sierra, Strava
2. Details matter 2 companies
   Highspot, Socure
3. Hone Your Craft 2 companies
   Aircall, Pendo
4. Add the Sweet Touch 1 company
   Sweetgreen
5. Attention To Detail 1 company
   Jones IT
6. Be meticulous in your craft 1 company
   Klaviyo
7. Build something beautiful 1 company
   Unit
8. Build with Craft 1 company
   Patreon
9. Clarity and precision in communication 1 company
   Vannevar Labs
10. Consistency 1 company
    Ebury
11. Consistent 1 company
    Cabify
12. Craft 1 company
    Hex Technologies
13. Create with craft and beauty 1 company
    Stripe
14. Endlessly pursue your craft 1 company
    Cresta
15. Intentional balance of pace and precision 1 company
    Rover
16. Love your craft 1 company
    Figma
17. Make it work 1 company
    Expo
18. Make something people love 1 company
    Reddit
19. Master your craft 1 company
    Sila Nanotechnologies
20. Masters of our craft 1 company
    Carta
21. Operate with Discipline and Rigor 1 company
    Housecall Pro
22. Pixels matter 1 company
    Sentry
23. Progress over polish 1 company
    Codat
24. Respect the craft 1 company
    Carbon Health
25. Rigor 1 company
    Mistral AI
26. Skill 1 company
    Stoke Space
27. Strategic Vision, Tactical Precision 1 company
    Aircall
28. Surprise & Delight 1 company
    Discord

Concepts are assigned by ordered rules with hand-coded corrections; one person did the coding. About the data.

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