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Iteration

Improving in small, repeated steps: shipping early, testing and getting a little better each time rather than waiting for perfect.

15 of the 465 companies that publish values (3%) have a value coded to iteration: 16 statements in 15 different wordings. The commonest: 1% better every day, Allow Failures, Evolve.

See iteration in the explorer, filtered and side by side with other concepts.

Every wording, most used first

1. 1% better every day 2 companies
   DoorDash, Nuro
2. Allow Failures 1 company
   Wix
3. Evolve 1 company
   Reddit
4. Get to Beta 1 company
   Asana
5. Inch by inch 1 company
   Ro
6. Iterate, Iterate, Iterate 1 company
   Lithic
7. Iteration 1 company
   GitLab
8. Just Pilot 1 company
   Capital on Tap
9. Kaizen mindset 1 company
   Supabase
10. Progress Before Perfection 1 company
    Zocdoc
11. Step by step 1 company
    Sentry
12. Strive for Better 1 company
    Butternut Box
13. Test It First 1 company
    Duolingo
14. We're 1% done 1 company
    Klaviyo
15. Work in progress 1 company
    Sentry

Concepts are assigned by ordered rules with hand-coded corrections; one person did the coding. About the data.

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