Being genuine and yourself: substance over style and keeping it real.
11 of the 465 companies that publish values (2%) have a value coded to authenticity: 11 statements in 9 different wordings. The commonest: Authenticity, As YOU, Are, Be real.
See authenticity in the explorer, filtered and side by side with other concepts.
Concepts are assigned by ordered rules with hand-coded corrections; one person did the coding. About the data.